Downtown Businesses “Turn Downer Pink” to Raise Awareness in October

AKA Dance, Aurora

Andrea McWilliams thought it would be fun to decorate her new downtown storefront with pink things. A pair of ballet shoes, a pink dress, and pink letters. McWilliams, who owns AKA Dance with her husband and two other couples, then thought that other businesses might want to do the same to help raise awareness for breast cancer. 

McWilliams approached her neighbors with the idea, and they all jumped on board. For the month of October, several storefronts are showing their pink side. VARA Design, All Spoked Up, and YM Boutique all have the color pink on display.

“Turn Downer Pink” is for breast cancer awareness month, McWilliams said. The month will culminate with AKA hosting a charity event on Oct 30 in which all proceeds will be donated to the cause.

“We will be selling little paper bows for people to put their name on for $2 and they will be displayed in our window,” McWilliams said.

Visit AKA Dance at 14 W. Downer Pl. Suite 10.